CHAGRIN FALLS, Ohio - Lullaby Earth has launched a line of lightweight,
nontoxic, and recyclable crib mattresses that offer a number of health
and safety features for babies, the company said.
Lullaby Earth crib mattresses are made by the same company that makes Naturepedic organic cotton mattresses.
Unlike
competing products, Lullaby Earth crib mattresses are free of
vinyl/PVC, polyurethane foam (including "soybean" foam), PFC- and
antibacterial-treated fabrics. They are also waterproofed with
easy-to-clean, food-grade polyethylene, the company said. The primary
material in the line is polyethylene, but the beds also use some
polyester.
"We saw the need for affordable, nontoxic, and recyclable
infant mattresses and developed these two super-lightweight models with
the highest Greenguard certification available," said Barry Cik, Lullaby
Earth's technical director.
Weighing seven pounds (one-quarter the
weight of many crib mattresses), the mattresses are six inches thick.
The firm surface and edge support provide a comfortable and safe sleep
environment, and the seamless edges prevent bacteria buildup from
sitting moisture, the company said
.
The Lullaby Earth mattress
retails for $159, while the Lullaby Earth 2-stage Dual Firmness is $199.
The Lullaby Earth line is carried by Buy Buy Baby stores as well as
independent retailers.
Source
Tuesday, August 7, 2012
Monday, April 23, 2012
Local Store Offers Summer Camping Tips
While families are returning from Spring Break, Arden & Earl Edelcup, owners of Ross Boutique are busily preparing for what they call, “Our holiday season at Ross’s - - Camp shopping” and offered many tips and suggestions for parents getting their kids ready for camp.
Ross’ has been one of the “go-to” places in downtown Highland Park for families seeking a large affordable selection of items to help campers be prepared for a summer filled with great experiences and memories created at summer camp. Ross Boutique, located at 625 Central Ave. in Highland Park has been referred to as the “Camp Headquarters” on the North Shore for many years.
35 years ago Ross’s was a two-aisle variety store. Today this multi-faceted store continues to transform itself to meet the evolving needs of their northshore clientele. Most importantly, their Summer Camp Headquarters section has grown so popular that it now boasts a large “home” within the store. From Soffe shorts to egg carton mattress pads, there is truly nothing a camper needs that can’t be found inside this summer camp mecca. Most importantly, Arden Edelcup states, “Every staff member at Ross’s is armed with the individual camp’s supply lists, as well as years of experience, so parents and kids can actually enjoy their guided tour through the maze of options.”
“Packing your child's bags for an overnight camp can be a daunting task if you're not prepared,” said Arden Edelcup. “The process of gathering their personal items and then packing them into a large duffle can be simplified by following these basic guidelines.
Ross’s has composed a suggested list of the camp items, almost all of which are available at Ross’s:
Bathroom supplies such as towels, wash cloths, soap, toothpaste, toothbrush, shampoo, conditioner, hair brush or comb. This year, some of the camps are requiring a lice comb and preventative lice shampoo. All of these need to be carried in a bath caddy. Some campers like the collapsible mesh caddy while others like the more durable plastic caddy. Both are great options. This year, Ross’s brought in a plain terry boy’s bathrobe, while most girls opt for more colorful tie dye terry shower wrap or bathrobe.
Shirts and shorts: (it seems that you are going in the summer, so probably short sleeved tops, but pack a few long sleeved ones just in case it gets cold at night or depending on your climate range), pants (again, short or long, some of each), underwear, socks, shoes, hiking boots (if you'll do a lot of hiking).
Bedding & Sleepwear: Sleeping bag or comforter, sheets, and pillow are a must. However, most campers also bring a mattress pad to cover the flimsy cot mattresses. Another popular item is a bunk caddy that campers hang off of the side of their bed to hold their pens, paper, & books and journal. PS. Don’t forget the booklight. While some campers like to bring their regular pajamas from home, others like flannel pants and t-shirts to sleep in. They can also wear these same flannel pants or shorts during the day.
Bags and Luggage: Most camps request that campers use a duffel bag, and at Ross’s you will find a great inexpensive one that can be airbrushed with your camp name. To identify your bag, most campers put bright colored duct tape on their bag.
Every day Essentials: Don’t forget a battery operated fan for your camper. Some campers prefer the fans that clip onto their bunk, while others purchase the larger ones that cool the whole room. Cute small rugs also make for a cozy living space. This year, a new fan necklace has been popular so campers can be cool all day long. Of course, make sure that campers remember their glasses, contacts, flip-flops, sunglasses, lip balm, hair supplies, deodorant, glasses. laundry bag, several bottles of suntan lotion, a durable water bottle, flashlight/lantern, and a swimsuit.
Stationery & Color Wars: When campers and their parents come in, the fun really begins when they can pick out their own unique stationery, pens, & games to bring with them. This allows kids to express their own individuality, while getting them excited to embark on their camp experience. Parents & Grandparents, don’t forget to stock up on the popular Penny Laine camp cards to send to your camper. Some camps do not allow packages of goodies from home, while others limit them to a few per season. However, sending cards is a wonderful way to put a smile on your camper’s face. Campers also like to bring with a variety of toys and books such as: Mad Libs, Yes& Know books, stickers, journals, pillows, comic books and more. Most campers choose a variety of these time tested items before they go so they can entertain themselves of the bus ride and in their bunks.
Many camps engage in Color Wars which places campers into different groups for a week of friendly competition. This is fun and festive time for campers to show their spirit. Ross’s has everything for Color Wars from Go Green sweat bands to Go Red face paint markers. First time campers may not know which team they are on until they arrive while returning campers stay with the same team every year. Ross’s has composed a suggested list of camp preparation tips:
Read more from source
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Ross’ has been one of the “go-to” places in downtown Highland Park for families seeking a large affordable selection of items to help campers be prepared for a summer filled with great experiences and memories created at summer camp. Ross Boutique, located at 625 Central Ave. in Highland Park has been referred to as the “Camp Headquarters” on the North Shore for many years.
35 years ago Ross’s was a two-aisle variety store. Today this multi-faceted store continues to transform itself to meet the evolving needs of their northshore clientele. Most importantly, their Summer Camp Headquarters section has grown so popular that it now boasts a large “home” within the store. From Soffe shorts to egg carton mattress pads, there is truly nothing a camper needs that can’t be found inside this summer camp mecca. Most importantly, Arden Edelcup states, “Every staff member at Ross’s is armed with the individual camp’s supply lists, as well as years of experience, so parents and kids can actually enjoy their guided tour through the maze of options.”
“Packing your child's bags for an overnight camp can be a daunting task if you're not prepared,” said Arden Edelcup. “The process of gathering their personal items and then packing them into a large duffle can be simplified by following these basic guidelines.
- Check with the camp for an up-to-date list of recommended items as well as the type of sleeping and bathing arrangements available. It will also be helpful to know the local weather and terrain.
- Consult with the camp for a list of luggage regulations.
- Clear a large area such as a spare room or bed to spread out all the items your child will be taking with him. Begin gathering the items she will be taking with them at least one month before the trip. Place them in the designated area mentioned
Ross’s has composed a suggested list of the camp items, almost all of which are available at Ross’s:
Bathroom supplies such as towels, wash cloths, soap, toothpaste, toothbrush, shampoo, conditioner, hair brush or comb. This year, some of the camps are requiring a lice comb and preventative lice shampoo. All of these need to be carried in a bath caddy. Some campers like the collapsible mesh caddy while others like the more durable plastic caddy. Both are great options. This year, Ross’s brought in a plain terry boy’s bathrobe, while most girls opt for more colorful tie dye terry shower wrap or bathrobe.
Shirts and shorts: (it seems that you are going in the summer, so probably short sleeved tops, but pack a few long sleeved ones just in case it gets cold at night or depending on your climate range), pants (again, short or long, some of each), underwear, socks, shoes, hiking boots (if you'll do a lot of hiking).
Bedding & Sleepwear: Sleeping bag or comforter, sheets, and pillow are a must. However, most campers also bring a mattress pad to cover the flimsy cot mattresses. Another popular item is a bunk caddy that campers hang off of the side of their bed to hold their pens, paper, & books and journal. PS. Don’t forget the booklight. While some campers like to bring their regular pajamas from home, others like flannel pants and t-shirts to sleep in. They can also wear these same flannel pants or shorts during the day.
Bags and Luggage: Most camps request that campers use a duffel bag, and at Ross’s you will find a great inexpensive one that can be airbrushed with your camp name. To identify your bag, most campers put bright colored duct tape on their bag.
Every day Essentials: Don’t forget a battery operated fan for your camper. Some campers prefer the fans that clip onto their bunk, while others purchase the larger ones that cool the whole room. Cute small rugs also make for a cozy living space. This year, a new fan necklace has been popular so campers can be cool all day long. Of course, make sure that campers remember their glasses, contacts, flip-flops, sunglasses, lip balm, hair supplies, deodorant, glasses. laundry bag, several bottles of suntan lotion, a durable water bottle, flashlight/lantern, and a swimsuit.
Stationery & Color Wars: When campers and their parents come in, the fun really begins when they can pick out their own unique stationery, pens, & games to bring with them. This allows kids to express their own individuality, while getting them excited to embark on their camp experience. Parents & Grandparents, don’t forget to stock up on the popular Penny Laine camp cards to send to your camper. Some camps do not allow packages of goodies from home, while others limit them to a few per season. However, sending cards is a wonderful way to put a smile on your camper’s face. Campers also like to bring with a variety of toys and books such as: Mad Libs, Yes& Know books, stickers, journals, pillows, comic books and more. Most campers choose a variety of these time tested items before they go so they can entertain themselves of the bus ride and in their bunks.
Many camps engage in Color Wars which places campers into different groups for a week of friendly competition. This is fun and festive time for campers to show their spirit. Ross’s has everything for Color Wars from Go Green sweat bands to Go Red face paint markers. First time campers may not know which team they are on until they arrive while returning campers stay with the same team every year. Ross’s has composed a suggested list of camp preparation tips:
- Place a notepad and pen in the packing area. As you pack your child's things, it will be easier to write items down that you remember at the last minute rather than stopping in the middle of packing to go on a scavenger hunt for forgotten items
- Many people buy new socks and undergarments to send with their child to camp. If appropriate, plan to leave the new items at home, and pack the old. Then he can throw away old undergarments at the end of each day. This will lighten the return home packing process.
- Try to select clothes that won't wrinkle easily and aren't too bulky.
- Check the weather forecast for the camp so that you can pack appropriately. Don't forget to send a rain jacket or plastic poncho.
- Do a literal head-to-toe checklist for each set of clothes to make sure you haven't forgotten anything. Ask yourself the following questions. "What does my child need for his head/hair?" "What does she need for her face?" "What does he need for his neck?" Ask yourself this question for each part of your child's body, down to the feet.
- Plan to send your child in their heaviest pair of shoes while traveling to the camp so that their bag will be lighter.
- Pack a couple of sets of old clothes that your child can wear for messy activities.
- If you're concerned that the travel size items won't last the entire time your child is at camp, then have them use the items a few weeks before he leaves to see how many days each bottle will last. Then you will know what quantity of each travel size item to purchase. Refill the bottles if you can, instead of buying new ones.
- Try to purchase containers that close securely to prevent leaks.
- Most camps do not provide linens and towels. Be sure to check and see if you need to send these items.
- Place two pillow cases on their pillow on the chance that the outside one gets dirty. Also, they can turn the pillowcase inside out.
- Placing items in clear zip-top bags allows your kids to find things in their luggage quickly without unfolding clothes and disrupting an organized bag. The zip-top bags also help you pack tightly by removing excess air in the luggage.
- If your camper is traveling with a group for instance on a bus, place an easily identifiable marker on his bag, such as colorful tape or luggage straps, so that they can quickly distinguish their bag from others.
- Label all of your child's items with their name in case they are misplaced at camp.
- Pack a robe and flip-flops for use in the shower area. A bag that can hang on the shower faucet is a handy place for your child to place their shower toiletries.
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Saturday, April 21, 2012
Consumer Reports: Safe and affordable cribs
ust because a crib is in the store doesn't mean it's safe for your baby.
Consumer Reports tested a number of cribs for safety.
"We looked at 14 cribs from $160 all the way up to $800. To see how well they hold up, we tested them until we literally destroyed them," said Kim Kleman of Consumer Reports.
Each crib was inspected and measured to make sure it adheres to federal guidelines. For example, testers used a block to check if the crib slats are close enough together so little arms and legs can't get trapped.
Another test simulated a baby's repeated bouncing and jumping to see how well the mattress support system holds up.
"I refer to that test as our temper-tantrum test," said Kleman.
And testers measured the strength of the crib slats when pulled.
While all the cribs met government standards, the test revealed big differences.
"But the good news is you don't need to spend a fortune. We found two cribs that we recommend that cost $200 or less," said Kleman.
One is the Graco Charleston Convertible Crib for $190.
"It converts into a toddler bed, so you'll likely get lots of use out of it," Kleman said.
Consumer Reports also recommends Delta Venetian Convertible Sleigh 3-in-1, which is priced at around $160.
Source
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Consumer Reports tested a number of cribs for safety.
"We looked at 14 cribs from $160 all the way up to $800. To see how well they hold up, we tested them until we literally destroyed them," said Kim Kleman of Consumer Reports.
Each crib was inspected and measured to make sure it adheres to federal guidelines. For example, testers used a block to check if the crib slats are close enough together so little arms and legs can't get trapped.
Another test simulated a baby's repeated bouncing and jumping to see how well the mattress support system holds up.
"I refer to that test as our temper-tantrum test," said Kleman.
And testers measured the strength of the crib slats when pulled.
While all the cribs met government standards, the test revealed big differences.
"But the good news is you don't need to spend a fortune. We found two cribs that we recommend that cost $200 or less," said Kleman.
One is the Graco Charleston Convertible Crib for $190.
"It converts into a toddler bed, so you'll likely get lots of use out of it," Kleman said.
Consumer Reports also recommends Delta Venetian Convertible Sleigh 3-in-1, which is priced at around $160.
Source
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How To Lucid Dream Easily
Tapping World Summit 2012
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Friday, April 20, 2012
7 Things That You Should Never Buy Used
For bargain shoppers, hitting up secondhand stores, garage sales and online resellers can be a no-brainer.
Actually, in most cases it is a no-brainer.
But while buying used is a great way to save money and ease our savings accounts – and score some unique items – there are some things that are best purchased brand-spanking new.
Forget infamous online sales like a half-eaten piece of toast or pair of dirty socks; there are some cases where buying second hand isn’t just gross, it can be downright dangerous and maybe even an FDA violation.
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Mattress store unveils napping room which tired New Yorkers can use for free to get a couple of hours shut-eye
Actually, in most cases it is a no-brainer.
But while buying used is a great way to save money and ease our savings accounts – and score some unique items – there are some things that are best purchased brand-spanking new.
Forget infamous online sales like a half-eaten piece of toast or pair of dirty socks; there are some cases where buying second hand isn’t just gross, it can be downright dangerous and maybe even an FDA violation.
Baby cribs
Many parents fantasize about giving their babies the best — until reality hits.Cook N Home 6.5 Quart Stainless Steel Popcorn Popper Stovetop
Law of Resonance
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Mattress store unveils napping room which tired New Yorkers can use for free to get a couple of hours shut-eye
Monday, April 16, 2012
Mattress Firm jumps on outlook, acquisition
NEW YORK (AP) — Shares of Mattress Firm Holding Corp. climbed to a new high Wednesday, a day after the company posted a fourth-quarter profit, gave a full-year outlook above analysts' expectations and announced a deal to buy Mattress Giant for $47 million.
THE SPARK: On Tuesday, Mattress Firm, which went public in November, reported that it earned 56 cents per share in the fourth quarter. The Houston company lost money in last year's fourth quarter.
Mattress Firm also announced that it expects full-year earnings of $1.40 to $1.48 per share on revenue of $1.03 billion to $1.06 billion. Analysts polled by FactSet predict earnings of $1.36 per share on revenue of $880 million.
Mattress Firm anticipates that its acquisition of Mattress Giant will close during the fiscal second quarter ending July 31.
THE ANALYSIS: Bradley Thomas of KeyBanc Capital Markets said in a client note that the Mattress Giant deal should add to Matrress Firm's earnings in 2013 and strengthen its position in several key markets.
The analyst raised Mattress Firm's price target to $56 from $44 and maintained a "Buy" rating. He said that the company remains one of his top picks for 2012.SHARE ACTION: Mattress Firm's stock gained $4.32, or 11.5 percent, to $41.75 in morning trading. The stock went as high as $44.83 earlier in the session, which is more than double the $22 that the stock opened at in its first day of trading on Nov. 18.
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Mattress store unveilsnapping room which tired New Yorkers can use for free to get a couple of hours shut-eye
| Tapping World Summit 2012 |
Saturday, April 14, 2012
Pottery Barn Kids Has its 1st Organic Crib Mattress
Natural and organic bedding producer Natura World
and Pottery Barn Kids have teamed up to sell Natura's organic crib mattress and mattress protector.
This represents Pottery Barn's first organic crib mattress offering. The products will be sold in stores nationwide and online at PotteryBarnKids.com.
"Families are willing to make a greater investment when it comes to their children's health," said Natura World President Ralph Rossdeutscher . "With our deep-rooted expertise in natural and organic bedding, we can provide Pottery Barn Kids customers peace of mind by providing a comfortable and healthy sleep haven for their children."
The naturally hypoallergenic, antimicrobial and temperature regulating, the mattress, which retails for $549 is constructed of a pure organic cotton ticking and pure organic wool lining and includes a removable cover. The core features two-inches of all natural coconut fiber and two-inches of all natural latex.
To protect the crib mattress from common leaks and stains, Pottery Barn will also carry Natura's Puddle Pad. The hypoallergenic pad creates a naturally breathable barrier with moisture resistant Natura Cry Less Wool, discouraging the growth of bacteria, mold and mildew. Made of natural fibers, the Puddle Pad is free of the harmful toxins and chemicals. The machine washable and dryable pad retails for $79.
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and Pottery Barn Kids have teamed up to sell Natura's organic crib mattress and mattress protector.This represents Pottery Barn's first organic crib mattress offering. The products will be sold in stores nationwide and online at PotteryBarnKids.com
."Families are willing to make a greater investment when it comes to their children's health," said Natura World President Ralph Rossdeutscher . "With our deep-rooted expertise in natural and organic bedding, we can provide Pottery Barn Kids customers peace of mind by providing a comfortable and healthy sleep haven for their children."
The naturally hypoallergenic, antimicrobial and temperature regulating, the mattress, which retails for $549 is constructed of a pure organic cotton ticking and pure organic wool lining and includes a removable cover. The core features two-inches of all natural coconut fiber and two-inches of all natural latex.
To protect the crib mattress from common leaks and stains, Pottery Barn will also carry Natura's Puddle Pad. The hypoallergenic pad creates a naturally breathable barrier with moisture resistant Natura Cry Less Wool, discouraging the growth of bacteria, mold and mildew. Made of natural fibers, the Puddle Pad is free of the harmful toxins and chemicals. The machine washable and dryable pad retails for $79.
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Friday, April 13, 2012
The Secrets To Buying The Right Mattress
Need a new mattress? Get ready to lose some sleep. The endless array of types, styles, brands and prices can make the process of choosing one feel more like a nightmare than sweet dreams.
"For a lot of people, it's a daunting purchase," says Bob Naboicheck, president of Gold Bond Mattress in Hartford. "There's a confusing selection of options. Visco foam feels different from gel, which feels different from latex, which feels different from innerspring. Then there's organic materials. And pillow tops. Two-sided pillow tops. Euro-tops. No question, it can be overwhelming."
Even Consumer Reports has stopped rating mattresses because everyone's idea of the perfect choice is different. (As Goldilocks said, some are too hard, some are too soft and some are just right.)
Add to that, there are no industry standards for such terms as "firm," "extra firm or "plush. All vary from on maker to another. And manufacturers often modify the models they make for different retailers by changing fabric color, padding, quilting and model names, which makes it impossible for consumers to comparison shop. That's no small thing, because the price of a new queen-size mattress and boxspring (the most common size sold) can run anywhere from less than $1000 to more than price of a new Hyundai Sonata. (Bloomingdale's made news a few years ago when it introduced its Palais Royal Plush Mattress, which carries a $27,000 price tag.)
But if you're sleeping on a mattress that's more than a decade old, you're probably not getting a great night's rest. According to Shop Smart, a Consumer Report's publication, mattresses generally last about eight to 10 years and worn-out mattresses can cause aches, pains and a lot of tossing and turning.
Dr. Patrick Troy, a pulmonologist at the Hartford Hospital's Sleep Center, says people may not be aware that their mattresses are affecting their sleep.
"Your whole environment has to be conducive to falling and staying asleep and that includes your bed," says Troy. "If you are sleeping on an old mattress that doesn't keep your body aligned in a neutral position, it can cause you to be restless during the night."
Your sleeping style figures into the selection process as well. Back sleepers, for example, need a mattress that provides firm support. Side sleepers need medium support. Stomach sleepers should opt for a softer surface.
While close to 80 percent of mattresses sold in this country are innerspring models, Naboicheck says the American consumer is currently in love with memory foam. (Memory foam uses your body's heat to conform to your body.)
"Some people love it, while others say it makes them feel hot," says Naboicheck, who himself sleeps on a firm innerspring mattress.
And it's not just your sleep needs you'll have to take into account.
"Your partner's movements can disrupt your sleep," says Troy. "The mattress that works for them might not be right for you, so you'll have to compromise."
"Number" beds that allow each person to adjust the firmness level for his or her own side are the answer for some couples, but ShopSmart magazine reported that some of their panelists found the mechanism noisy.
To help consumers make the right choice, some stores have developed mattress quizzes. The Ikea website, for example, takes consumers through a firmness, sleeping-style and body temperature check list and provides suggestions.
Bedding producer Kingsdown Inc. developed bedMATCH technology. Shoppers answer basic questions on sleep habits and bedding preferences at an in-store kiosk, then lie down on a diagnostic mattress to have their measurements taken. Based on the findings, the bedMATCH system recommends mattresses to be rest-tested. (A number of Connecticut Sleepy's stores have the kiosks.)
Naboicheck says diagnostic gimmicks may help point you in the right direction, but are no substitute for taking the time to actually lie down on a bed and try it out. And not for a minute or two. Consumers need to give it at least 10 minutes. A half hour is even better. Wear shoes you can slip off and comfortable clothing and settle in. Spend time on your back, your side and your stomach.
"Keep an open mind and try everything," he says.
Source
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Monday, April 9, 2012
Mattress store unveils napping room which tired New Yorkers can use for free to get a couple of hours shut-eye
By Olivia Fleming
A hotel-style bedroom open to the public to take free naps, has been set up in an all-natural mattress store in New York's SoHo.
The complimentary upscale sleeping room, set up on the lower level of the store Coco-Mat, is a free by-the-hour suite - complete with couch, coffee table, bathroom and their famous customized Californian king.
In a no-strings-attached arrangement: the founder and Greek native Paul Efmorfidis welcomes you to take his all natural and handmade mattresses for a test drive, for a one, two or three hour nap.
While the idea comes from an 'I sleep well, then I buy' mentality, Mr Efmorfidis has no qualms if you simply just want to pop in for lunch (yes, they serve lunch every day in the showroom) and a restful nap.
In an age when the attitude of 'what's the catch?' is prevalent, he told MailOnline, there is none.
'In Greece, we want to show that everything is transparent. This is the policy of our company, to show that our mattresses are the best in the world,' he said.
'If I tell you they're the best, why should you believe me? With [the sleeping room], you can see for yourself, with no obligation to buy.'
Really?
Yes, he explained: 'I have no trouble if they misuse [the service]. If you come here with your friends for a handful of naps and don't buy anything, that's OK.
'I guarantee when it's time for you to invest in a mattress, you'll think of us first. And you'll talk about the experience with your friends.'
The idea started in Coco-Mat's Amsterdam store and proved a great success.
Not so much a business model as a great idea, the unique room enables an everyday person, tourist, or SoHo regular to build a close rapport with the brand, even if they're not in the market for a mattress.
When you walk in to Coco-Mat, which opened earlier this week, you're immediately offered an orange juice or espresso, because all Mr Efmorfidis wants is for you to hang out, and have fun in his showroom.
'We want to be close with our customer,' Mr Efmorfidis said. 'We're a friend'.
Coco-Mat's mattresses are made from all natural materials, including seaweed and eucalyptus, and have no metal springs, instead using natural rubbers made from trees to give the mattress's their firm hold.
'I was in Greece sleeping on Sparta beach, lying on seaweed and enjoying the sun,' Mr Efmorfidis explained. 'The iodin in seaweed is so good for your health, I thought, why don't I make a mattress from seaweed myself?'
Seaweed is a source of iodin, necessary for thyroid function, which also has has curative properties for tuberculosis, arthritis, colds and influenza, worm infestations and even tumors.
You can book Coco-Mat's sleeping room, or if it’s vacant, they accept walk-ins.
You will be set you up with everything necessary for a good sleep - pillows of varying firmness, soft sheets, a glass of juice and soothing classical music, all on the house.
If you fall in love with the suite while you're there, you can purchase everything in it too, if you so choose.
And if you don't want to sleep alone, bringing a guest along is not a problem - which may explain oversize shower and sound proof walls.
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A hotel-style bedroom open to the public to take free naps, has been set up in an all-natural mattress store in New York's SoHo.
The complimentary upscale sleeping room, set up on the lower level of the store Coco-Mat, is a free by-the-hour suite - complete with couch, coffee table, bathroom and their famous customized Californian king.
In a no-strings-attached arrangement: the founder and Greek native Paul Efmorfidis welcomes you to take his all natural and handmade mattresses for a test drive, for a one, two or three hour nap.
Coco-Mat: The complimentary upscale sleeping room in SoHo is a free by-the-hour suite for napping
In an age when the attitude of 'what's the catch?' is prevalent, he told MailOnline, there is none.
'In Greece, we want to show that everything is transparent. This is the policy of our company, to show that our mattresses are the best in the world,' he said.
'If I tell you they're the best, why should you believe me? With [the sleeping room], you can see for yourself, with no obligation to buy.'
Really?
Yes, he explained: 'I have no trouble if they misuse [the service]. If you come here with your friends for a handful of naps and don't buy anything, that's OK.
'I guarantee when it's time for you to invest in a mattress, you'll think of us first. And you'll talk about the experience with your friends.'
The idea started in Coco-Mat's Amsterdam store and proved a great success.
Not so much a business model as a great idea, the unique room enables an everyday person, tourist, or SoHo regular to build a close rapport with the brand, even if they're not in the market for a mattress.
SoHo siesta: Book Coco-Mat's sleeping room for a nap, or if it's vacant, they accept walk-ins - you will be set up with everything for a good sleep, on the house
'We want to be close with our customer,' Mr Efmorfidis said. 'We're a friend'.
Coco-Mat's mattresses are made from all natural materials, including seaweed and eucalyptus, and have no metal springs, instead using natural rubbers made from trees to give the mattress's their firm hold.
'I was in Greece sleeping on Sparta beach, lying on seaweed and enjoying the sun,' Mr Efmorfidis explained. 'The iodin in seaweed is so good for your health, I thought, why don't I make a mattress from seaweed myself?'
Seaweed is a source of iodin, necessary for thyroid function, which also has has curative properties for tuberculosis, arthritis, colds and influenza, worm infestations and even tumors.
You can book Coco-Mat's sleeping room, or if it’s vacant, they accept walk-ins.
You will be set you up with everything necessary for a good sleep - pillows of varying firmness, soft sheets, a glass of juice and soothing classical music, all on the house.
If you fall in love with the suite while you're there, you can purchase everything in it too, if you so choose.
And if you don't want to sleep alone, bringing a guest along is not a problem - which may explain oversize shower and sound proof walls.
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