Stearns & Foster®, owned by Sealy®, North America's No. 1 mattress brand, announced this holiday season it will team with retail partner, Mattress King and The Salvation Army® to provide new mattresses and furniture to The Salvation Army residential shelters in Little Rock, Ark.
Of the nearly 30 million Americans who receive assistance from The Salvation Army each year, many of those in need who rely on The Salvation Army's residential shelters will sleep easier this holiday season knowing that they will have a safe and comfortable place to rest their heads.
For every Stearns & Foster mattress sold by participating retailers between November 22, 2010 and January 3, 2011, Stearns & Foster will make a donation toward new mattresses designed specifically for The Salvation Army, with a total value of up to $1 million.
Participating Stearns & Foster retailer, Mattress King, will also support their local Salvation Army by participating in a retailer gift-matching opportunity and making a $50 cash donation to The Salvation Army in Little Rock, Ark. for every Stearns & Foster sold between November 22, 2010 and January 3, 2011. Mattress King customers will also be able make cash donations in Salvation Army kettles at the store.
"The Stearns & Foster brand has a wonderful history of philanthropy and we are thankful for the opportunity to work with The Salvation Army to help people fulfill a very basic need - a safe and restful sleep," said Jodi Allen, Chief Marketing Officer, Sealy. "Stearns & Foster founders, G.S. Stearns and Seth Foster both came from humble beginnings and we commemorate their efforts this holiday season with these donations."
Stearns & Foster is remembered, according to the Ohio state Historical Marker, "for its commitment to public service and their business leadership throughout the last century."
Dating back to 1846, the brand's founder, George S. Stearns has been credited for his service to the community, for building the first church, library and school in Wyoming, Ohio. One of the ways Stearns & Foster continued his legacy was contributing drinking water and mattresses during Ohio's great flood of 1937.
Nationwide, The Salvation Army's residential shelters provide support to men, women and children at the point of need, with programs operating 24 hours a day, 365 days a year. Families who are in need of assistance are able to visit their local Salvation Army residential shelters to receive a variety of support services, including food, counseling and financial assistance.
"We are forever grateful for our corporate partners that come along side us to help those in need," said Major George Hood, National Community Relations Secretary for The Salvation Army. "Sealy's creative strategy will certainly help us provide more people with a good night's sleep at our programs across the country. And sleep is something we all need."
For more details on Sealy's Stearns & Foster Gift of Sleep visit StearnsandFoster.com.
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